BMW M Initiation

When BMW released the first-ever M4 to its legendary M lineup we didn't just announce it, we initiated it. We also had a little fun getting to know BMW’s fans

Side note: This shoot was terrifying.


Agency: Kbs+
ECD: Paul Renner
GCD: Marc Hartzman
CD: Aileen Calderon
CD: Rob Collignon
AD: Katie Willmann
CW: Amy Lieberthal